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Integration in a Fragmented Mobile World
Moderator:
- Andrew Borg, Senior Research Analyst, Aberdeen Group
Panelists to Date:
- Raj Aggarwal, CEO, Localytics
- Nick Brachet, Chief Technology Officer, Skyhook Wireless
- Alex Donn, Senior Marketing Manager, AT&T
- Bill Gianoukos, VP Engineering & Product, HeyWire
With a wide array of protocols, standards, and a multitude of global differences, regional differences by country, mobile platform fragmentation poses a serious challenge to developers, investors and carriers alike. Compatibility with the top three or four mainstream native platforms (iOS, Android, Symbian and BlackBerry) brings apps to barely more than 20% of devices sold. In stark contrast, compatibility with only two or three mainstream browsers reaches 80% of web users.* As a result, technologies such as HTML5 have come to the forefront as a potential solution to platform fragmentation. But how does HTML5 compare to other possibilities such as cross platform tools? And what are the ways to effectively implement these disruptive solutions?
In this seminar, experts in the development, investment and carrier domains will weigh the pros and cons of proposed unifying technologies such as HTML5 and cross-platform tools. We will bring together a panel of experts to discuss current solutions in the marketplace, the pros and cons of those solutions, and future opportunities.
In this session you will:
Learn the subtleties of the mobile platform ecosystem and gain a comprehensive understanding of the problem
Hear notable developers, investors and carriers within the mobile space discuss their own strategies to deal with the complexity of platform integration
Learn tips and pitfalls of proposed solutions that will help you apply these strategies to optimize market penetration and reach across the mobile customer base
* Vision Mobile, Developer Economics Report, June 2011
Thank you to our Cluster Sponsor:
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